Services

Turning ideas into user-focused Requirements.

UX strategy​

If you’re planning something new, a feature, product, or direction, I’ll help shape the early thinking so it’s grounded in real user needs and aligned with your business goals. We’ll define what success looks like for both sides and turn that into clear, actionable requirements your team can build on.

Your product, through their eyes.

Usability testing & validation​

Whether you’re exploring a new idea or testing an existing product, I run focused usability sessions with real users to uncover what’s intuitive and what’s getting in the way. You’ll walk away with clear, prioritised insights you can apply directly to improve the experience or shape next steps.

Know your users — and their journey.

Persona development & UX journey mapping​

I’ll help you define your key user types and map out how they interact with your product from their first impression to the point where they (hopefully) stick around. It’s a practical way to spot gaps, strengthen the experience, and make better product decisions with real users in mind.

From shared goals to real experiences

New user flows​

Once we’ve defined what your users need and how it aligns with your goals, I translate those requirements into clear user flows supported by low and high fidelity prototypes. This step helps shape and test the experience early, so you’re not jumping straight to UI without knowing what actually works.

Less chaos. More consistency.

Scalable design system setup​

As your team grows, keeping design and development aligned gets harder. A design system makes it easier to move fast without breaking things. I’ll help you set up a lightweight, scalable system tailored to your product, so your team spends less time guessing and more time building.

Fresh eyes, clear opportunities.

UX & UI audits

I’ll take a closer look at your product to highlight what’s working well and where the experience could be strengthened from interaction flow and UI consistency to messaging clarity and accessibility. You’ll get prioritised UX recommendations with practical next steps to guide your team forward.

Start with a quick chat​

Building something new or making improvements? Drop me a quick email. We can take it from there.

Send me an email

What to expect​

Reach out by email​

Tell me a little about your product or any challenge you’re facing. Nothing too detailed.

Book a free 20-minute intro call​

We’ll chat through things in more depth so I can better understand your goals and where I can support.

I'll follow up with a suggested approach​

After the call, I’ll take some time to reflect and put together a suggested plan based on what we discussed.

You’ll receive a detailed proposal​

If you’d like to move forward, I’ll prepare a full proposal with scope, timeline, and pricing.